Sony Music Entertainment, Universal Music Group and Warner Records are allegedly in talks with the platform..
Much of the conversation about AI has revolved around the use of copyrighted materials to train models. YouTube is allegedly taking steps to avoid this issue, offering major musical labels payment to license their songs for AI training, the Financial Times reports.
Sony Music Entertainment, Universal Music Group and Warner Records are all reportedly involved in talks with the Google-owned platform. However, it's unlikely the companies will get the last word as it would reportedly be up to each artist whether they participate.
Many musicians are far from thrilled about allowing AI anywhere near their work. In April 2023, over 200 artists signed an open letter stating, "We must protect against the predatory use of AI to steal professional artists' voices and likenesses, violate creators' rights, and destroy the music ecosystem."
In November, YouTube launched Dream Track, a tool that allowed select creators to pull from the lyrics and voices of singers such as John Legend and Charli XCX. However, only ten artists participated in the tool's test, and YouTube apparently aims to have "dozens" participate in an AI song generator.
Record labels have taken a stand against companies they see using their copyrighted content. On June 24, the trio of Sony, Universal and Warner filed a suit against music generators Suno and Omio for "massive scale" copyright infringement. They demand injunctions against further use and up to $150,000 per work.
